A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.
Telemundo Deportes is also America’s home of the Olympic Games through 2032. For the first time in 20 years, since the 1996 Atlanta Games, the Summer Olympic Games were in the Western Hemisphere. The very favorable time zone allowed for live coverage all nine NBCUniversal Olympic networks. With a live Games, NBCU has the ability to expand their already vast coverage plan and give viewers the ability to curate their own Olympic viewing experience. On Telemundo and Universo, Olympic coverage showcased the world’s best Hispanic athletes and teams, live, at the first games ever held in South America. With events like men’s and women’s soccer, indoor and beach volleyball, swimming, basketball, athletics and more, NBCU’s Hispanic networks and digital platforms produced more Olympic hours than ever before, bringing the stories of these athletes and the Rio Games to life starting August 3rd, just days before the Opening Ceremony. Telemundo and Universo’s exclusive multiplatform coverage of the Rio Olympics reached 16.6 million total viewers and 8 million adults 18 to 49 who tuned-in to watch the unprecedented 278 hours of Olympic programming in Spanish-language through Sunday, August 21, according to Nielsen.