‘Preso No. 1’ Premiere Solidified Telemundo’s Position as #1 Spanish-language Network in Prime-time
Telemundo’s New Political-drama Ranked as the #1 Program Regardless of Language Among Adults 18-49 in Top Hispanic Markets Los Angeles, New York, Miami, Houston and Dallas at 10pm
MIAMI – July 31, 2019 – Telemundo continues to dominate Spanish-language television at 10pm with the premiere of Preso No. 1, which delivered 633K adults 18-49 and 1.3M total viewers on its premiere night, outperforming Univision’s 10pm premiere of Sin Miedo a la Verdad by 66% among adults 18-49 and 32% among total viewers, according to Nielsen. In addition, the political-drama premiere out delivered the combined viewership of Unimas and Univision by +28% among adults 18-49 and +26% among adults 18-34 in its timeslot. Fueled by the Preso No. 1 premiere, Telemundo solidified its position as the leading Spanish-language network in prime-time television, among adults 18-49, adults 18-34 and total viewers.
Locally, the premiere episode ranked as the #1 program regardless of language in the hour among adults 18-49, in top Hispanic markets, including Los Angeles, New York, Miami, Houston and Dallas.
On the day of the premiere, Preso No. 1 generated 54K global actions across all social platform (Facebook, Instagram & Twitter) and 212K social views (FB, IG), according to Shareablee.
Starring Erik Hayser, the political-drama centers around Carmelo Alvarado (Hayser,) a man of humble origins and firm values who, thanks to his charisma and intelligence, ends up becoming the president of Mexico. Carmelo is falsely accused of a millionaire fraud that leads to his incarceration, causing a media frenzy and an uproar in the country. However, Carmelo will not go down without fighting back against the corrupt system behind this scheme and clearing his name for the sake of his country and his family.
A Telemundo Global Studios production, Preso No. 1 was co-developed with Keshet International (creators of the hit series Prisoners of War upon which Homeland is based). The series was written by Luis Felipe Ybarra, directed by Pitipol Ybarra, Javier Patron Fox and Javier Solas, with Marcos Santana, Mariana Iskandarani and Marcel Ferrer as executive producers for Telemundo with Dror Mishani and Shira Hadad, Avi Nir, Karni Ziv and Kelly Wright as executive producers for Keshet International.
Source: Nielsen, NPM, 7/30/19, L+SD, A18-49 & A18-34 (000), Tu 8-11pm strict daypart. TEL vs. UNI & UMA combined, M-F 10-11pm strict daypart. NSI, L+SD, Rank based on A18-49 impressions (000) forTu 10-11pm ET/PT among TEL, UNI, UMA, NBC, CBS, ABC & FOX. Social Engagement Actions as per Shareablee Global Actions Data.
Manager, Programming Publicity