Locally, Exatlon Ranked as the #1 Program, Regardless of Language, in Miami; It Was Also the #1 Spanish-language Program in New York, Philadelphia, Denver, Washington, Tampa, Boston and Charlotte
On Premiere Night, the Family-friendly Show Delivered a Total of 4M Engagements Across Digital Platforms, Social Media and Television
The Hit Reality Show Also Ranked as the #1 Most Social Hispanic Program in Primetime
MIAMI – January 22, 2020 – The premiere of the new season of Telemundo’s reality competition Exatlon Estados Unidos ranked as the # 1 Spanish-language program in its 7pm to 9pm timeslot, among adults 18-49 with an average of 698,000, outperforming all previous season premieres of Exatlon and exceeding Univision by +8% in its daypart, according to Nielsen. Furthermore, Exatlon was the #1 Spanish-language program in primetime, among adults 18-34 with an average of 336,000. Locally, the hit reality show was the #1 program in its timeslot among adults 18-49, regardless of language, in Miami, and the #1 Spanish-language program in New York, Philadelphia, Denver, Washington, Tampa, Boston and Charlotte.
On premiere night, Exatlon delivered a total of 4M engagements across digital platforms, social media and television. Additionally, the premiere of Exatlon on Telemundo ranked as the #1 most social Hispanic primetime series, with 116,000 total interactions across all social platforms, including Facebook, Twitter and Instagram, according to Nielsen Social.
Hosted by sports commentator, Erasmo Provenza, the intense and entertaining family-friendly program seeks to find the participant with the strongest physical and mental skills using a series of obstacle courses and extreme life conditions set in total isolation from the rest of the world. The impressive and diverse roster of athletes is comprised by 16 new contestants and four fan-favorites from past seasons. The 20 athletes are divided into two teams, red and blue, to compete against each other for the coveted prize of US$200,000.
Produced by Acunmedya for Telemundo, Exatlon Estados Unidos airs Monday through Fridays and Sundays of elimination at 7pm/6c.
The audience and fans of the show can keep up with the latest news about Exatlón on Facebook.com/ExatlonEstadosUnidos, Instagram @Telemundo and Twitter @ExatlonTVEEUU, and get to know the contestants with “never before seen” reality moments, fitness games and other fun challenges in the exclusive video series on Telemundo.com/Exatlon. Full episodes, highlights and extras are also available on the Telemundo app on Google Play Store and Apple Store or by visiting http://now.telemundo.com/live.
Source: Nielsen L+SD, 01/20/2020, Audience Proj (000). Nielsen Social Content Ratings, 01/20/2020.
Manager, Programming Publicity