News

NBC WINS THE WEEK OF DEC. 23-29 IN 18-49 & TOTAL VIEWERS, 49ERS-SEAHAWKS ‘SNF’ RANKS #1

It’s NBC’s Sixth Straight Weekly Win in Total Viewers, NBC Takes the Fourth Quarter in Total Viewers for the First Time in 20 Years, Snapping an 18-Year CBS Winning Streak

In 18-49, Encores of “It’s a Wonderful Life,” “SNL Christmas” & the 2000 “Grinch” Movie Join “SNF” in the Top 10 for Prime Big 4 Telecasts; Encores of the Animated “Grinch,” “Ellen’s Giveaways” & “Coat of Many Colors” Tie for #12

A Monday “SNL” Christmas Special Wins Its Two-Hour Timeslot Among the Big 4 Nets

On Tuesday, “It’s a Wonderful Life” Ranks #1 for Christmas Eve Among the Big 4 in Every Key Demographic

On Wednesday, the 2000 “Grinch” Features Films Is the #1 Entertainment Telecast Christmas Night Among the Big 4 in 18-49 and the 1966 Animated Special Is #2

NBC Wins Thursday Night in Total Viewers With Encores of “Ellen’s Greatest Night of Giveaways” & “Coat of Many Colors”

“Dateline” Is Friday’s #1 Newsmagazine in 18-49, 25-54 & Total Viewers; “Christmas of Many Colors” Ranks #1 or Tied for #1 in All Key Female Demos

A 49ers-Seahawks Thriller is the Most-Watched NBC “SNF” Game Ever Between West Coast Teams

UNIVERSAL CITY, Calif. — Dec. 31, 2019 — NBC has won the primetime ratings week of Dec. 23-29 among the Big 4 networks in adults 18-49, total viewers and every other key ratings category, according to “live plus same day” figures from Nielsen Media Research.

It’s NBC’s sixth straight weekly win in total viewers and second in a row in 18-49.

NBC’s 49ers-Seahawks “Sunday Night Football” ranked as the #1 primetime telecast of the week in adults 18-49 and total viewers, while encores of “It’s a Wonderful Life,” “A Saturday Night Live Christmas Special” and the 2000 motion picture “How the Grinch Stole Christmas” tied for #8 (rankings exclude sports pre- and post-game shows).

Tying for #12 on that list were Wednesday’s run of the 1966 animated “Grinch” special, Thursday’s encore of “Ellen’s Greatest Night of Giveaways” and Thursday’s rebroadcast of “Dolly Parton’s Coat of Many Colors.”

The week concluded television’s fourth quarter of 2019, with NBC ranking #1 for the quarter in total viewers with an average of 7.97 million persons. It’s the first time NBC has won a fourth quarter in total viewers since 1999 and the NBC win ends CBS’ 18-year winning streak in the fourth quarter, which dates back to 2000 when ABC won the quarter over NBC and CBS.

In “most current” averages through Dec. 29, NBC’s schedule includes the quarter’s #1 primetime program overall in 18-49 and total viewers, “Sunday Night Football”; #1 entertainment series in 18-49, “This Is Us”; and top 10 rankings among entertainment shows in 18-49 and total viewers for all three “Chicago” dramas.

NBC delivered the four most-watched Christmas specials of the season with “Christmas in Rockefeller Center” (6.9 million on Dec. 4) and the three telecasts of Ellen’s Greatest Night of Giveaways” (6.8 million on Dec. 10, 6.0 million on Dec. 11 and 5.9 million on Dec. 12). In adults 18-49, the Dec. 10 “Giveaway’s” tied CBS’ “Rudolph the Red-Nosed Reindeer” as top-rated Christmas special this season.

Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Week 14 Averages

Adult 18-49 Rating, “live plus same day,” Dec. 23-29

NBC…1.2

Fox…0.7

ABC…0.6

CBS…0.5

CW…0.1

Total Viewers

NBC…5.6 million

CBS…3.8 million

ABC…3.0 million

Fox…2.6 million

CW…0.6 million

Fourth Quarter 2019 Averages

Adult 18-49 Rating, “Most Current”

Fox…1.9

NBC…1.8

ABC…1.1

CBS…1.1

CW…0.4

Total Viewers

NBC…8.0 million

CBS…7.6 million

Fox…7.1 million

ABC…5.3 million

CW…1.2 million

NBC highlights for the week of Dec. 23-29:

Monday

A rebroadcast of “Holidays with the Houghs” (0.4 rating in 18-49, 2.4 million viewers overall from 8-9 p.m. ET) combined with the 4.2 million viewers for the show’s initial run on Monday, Dec. 16 from 10:01-11 p.m. to total 6.6 million viewers.

An encore telecast of “A Saturday Night Live Christmas Special” (0.6 rating in 18-49, 2.8 million viewers overall from 9-11 p.m. ET) won the two-hour 9-11 p.m. timeslot among the Big 4 networks in adults 18-49 and adults 25-54, retaining 100% of the show’s prior encore on Thursday, Dec. 5 from 8-10 p.m. (0.6 vs. 0.6).

Tuesday

NBC ranked #1 for the night among the Big 4 networks in nine of nine key demographics, including a tie in men 18-34.

A Christmas Eve encore of “It’s a Wonderful Life” (0.6 rating in 18-49, 3.6 million viewers overall from 8-11 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in every key demographic (including ties in men 18-34 and women 18-34), increasing by +17% from its first half-hour to its sixth in adults 18-49 (0.6 to 0.7) and +20% in total viewers (3.3 million to 3.9 million). This was NBC's 46th primetime telecast of "It's a Wonderful Life," directed by Frank Capra and starring Jimmy Stewart, since the movie was brought to broadcast network television in 1994.

Wednesday

An encore telecast of the 1966 animated special “How the Grinch Stole Christmas” (0.5 rating in 18-49, 2.4 million viewers overall from 8-8:30 p.m. ET) finished as the #2 entertainment show of the night on the Big 4 networks in 18-49 rating, behind only NBC’s 8:30-11 p.m. showing of the 2000 “Grinch” feature film (excludes NBA-boosted ABC), while tying the “Grinch” film for #1 in adults 25-54 and men and women 18-34.

The 2000 feature film “How the Grinch Stole Christmas” (0.6 rating in 18-49, 2.4 million viewers overall from 8:30-11 p.m. ET) ranked as the #1 top-rated entertainment show of the night on the Big 4 networks in adult 18-49 rating (excludes NBA-boosted ABC) and was #1 or tied for #1 among entertainment telecasts on the Big 4 for the night in all other key demographics

Thursday

NBC won Thursday in total viewers and tied for #1 among the Big 4 networks in adults, men and women 18-49 and adults, men and women 25-54.

An encore telecast of “Ellen’s Greatest Night of Giveaways” (0.5 rating in 18-49, 3.0 million viewers overall from 8-9 p.m. ET) tied as #1 show of the night on the Big 4 networks in adults 18-49.

An encore telecast of “Dolly Parton’s Coat of Many Colors” (0.5 rating in 18-49, 3.5 million viewers overall from 9-11 p.m. ET) tied as #1 show of the night on the Big 4 networks in adults, men and women 18-49. For its second hour from 10-11 p.m., “Coat” ranked #1 or tied for #1 among ABC, CBS and NBC in 10 of 10 key ratings measures.

Friday

NBC ranked #1 for the night among the Big 4 networks in women 18-49 and tied for #1 in women 18-34 and women 25-54.

An encore telecast of “Dolly Parton’s Christmas of Many Colors: Circle of Love” (0.4 rating in 18-49, 3.7 million viewers overall from 8-10 p.m. ET) ranked #2 in its two-hour 8-10 p.m. timeslot among the Big 4 networks in total viewers and was #1 or tied for #1 in women 18-34, women 18-49 and women 25-54.

“Dateline NBC” (0.4 rating in adults 18-49, 0.6 in adults 25-54, 2.8 million viewers overall from 10-11 p.m. ET) ranked as the #1 newsmagazine of the night in adults 18-49, adults 25-54 and total viewers. In the 10-11 p.m. timeslot, “Dateline” tied for #1 among ABC, CBS and NBC in adults 18-49 and adults 25-54. L+7: “Dateline” is growing this season by +53% going from L+SD to L+7 Nielsens in 18-49 rating (from a 0.53 to a 0.81) and by more than +1.2 million viewers overall (3.4 million to 4.7 million).

Sunday

NBC Sports coverage of San Francisco 49ers-Seattle Seahawks “Sunday Night Football” (6.2 rating in 18-49, 22.8 million viewers overall from 8:23-11:28 p.m. ET) led NBC to #1 finishes for the night in 10 of 10 key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. For the night, NBC topped ABC, CBS and Fox results combined in all 10 categories

The 49ers-Seahawks matchup ranked as NBC “SNF’s” most-watched game ever among West Coast teams. The San Francisco-Seattle telecast was the final NFL game of the decade of the 2010s, and with an average TV-only viewership of 22.8 million, it marked the 104th NBC “SNF” regular-season game of the decade to average at least 20 million viewers – easily topping all other primetime shows.

The 49ers-Seahawks telecast concluded NBC’s 14th season of “Sunday Night Football,” posting the highest “SNF” average viewership since the series’ record 2015 season.

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Media contact:

Tom Bierbaum, 814-452-2091

tom.bierbaum@nbcuni.com