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HILL’S PET NUTRITION SET TO ‘CLEAR THE SHELTERS’ WITH NBC AND TELEMUNDO OWNED STATIONS

NBCUniversal Owned Television Stations’ popular pet adoption campaign returns to communities all across the country in July and August, on the heels of five successful campaigns that have resulted in more than quarter million pet adoptions

On Clear the Shelters Day, August 17, Hill’s Pet Nutrition representatives will visit select participating shelters, providing adoption kits and giveaways to new pet parents

NEW YORK, NY – (July 17, 2019) – Hill’s Pet Nutrition, a global leader in premium pet nutrition, returns as national sponsor of NBCUniversal Owned Television Stations’ fifth annual Clear The Shelters™ nationwide pet adoption campaign. The campaign launched earlier this month and will culminate on Saturday, August 17 with Clear The Shelters day. On this day, more than 1,000 animal shelters and rescues in the U.S. and Puerto Rico will waive or reduce their adoption fees to help families adopt a pet. Since 2015, NBCUniversal Owned Television Stations’ Clear The Shelters campaign has resulted in more than quarter million pet adoptions.

“We’re thrilled to join with Hill’s Pet Nutrition once again to help people find their perfect pet through our Clear The Shelters campaign. The team at Hill’s Pet Nutrition is fully committed to making this year’s campaign a resounding success. We are grateful for their sponsorship and support,” said Bruce Kallner, Senior Vice President of Strategic Sales and Marketing, NBCUniversal Owned Television Stations.

Hill’s Pet Nutrition will provide a variety of giveaways to help new pet parents and pets start off their new life together. Pet food samples, coupons, pet-parenting tips and other supplies will be available at select shelters.

“Since its inception in 2002, our Food, Shelter & Love program has provided more than $290 million worth of Hill’s brand pet foods to over 1,000 shelters and helped over 10 million pets find new homes,” said Jesper Nordengaard, President, Hill's Pet Nutrition. “At Hill’s, we are dedicated to ensuring shelter pets receive nutrition that will help make them healthy, happy and ready to go home, which is why we are excited to return for our second year as a national sponsor of Clear The Shelters. Partnering with NBC and Telemundo stations to amplify the message of pet adoption means even more pets get a chance to find a loving home.”

For more information about NBCUniversal Owned Television Stations’ Clear The Shelters campaign, visit ClearTheShelters.com / DesocuparLosAlbergues.com. You can also follow the effort on Twitter @ClearTheShelter, and on social media using the hashtags #ClearTheShelters and #DesocuparLosAlbergues.

About NBCUniversal Owned Television Stations
NBCUniversal Owned Television Stations is the division of NBCUniversal that includes 42 NBC and Telemundo local television stations serving 30 markets, a regional news network and their associated websites and digital platforms, as well as a group of out-of-home properties, a production company, an in-house marketing and promotions company and two national multicast networks, COZI TV and TeleXitos. The local stations, which can be viewed in 38 percent of U.S. homes and in Puerto Rico, produce and deliver their local communities compelling and unique local news, real-time weather forecasts, consumer and investigative reports and entertainment programming across all platforms to help keep their English and Spanish-speaking audiences informed anytime and anywhere.

About Hill’s Pet Nutrition
Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill's mission is to help enrich and lengthen the special relationships between people and their pets. Hill's is dedicated to pioneering research and groundbreaking nutrition for dogs and cats based on a scientific understanding of their specific needs. HILL'S® Prescription Diet® therapeutic pet foods and HILL'S® Science Diet® wellness pet foods are sold through veterinarians and pet specialty retailers worldwide. For more information about Hill's, our products and our nutritional philosophy, visit us at HillsPet.com, HillsVet.com or Facebook, keywords "Hill's Pet Nutrition."

About Clear The Shelters
Clear The Shelters™ / Desocupar Los Albergues® is an annual, nationwide pet adoption campaign that is spearheaded by NBCUniversal Owned Television Stations, a division of NBCUniversal. Every year, NBCUniversal’s TV stations, plus affiliated stations partner with local animal shelters and rescues in their communities to host Clear The Shelters events. NBCUniversal Owned Television Stations’ Clear The Shelters campaign was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 / KXAS and Telemundo 39 / KXTX and dozens of area shelters that resulted in the most adopted pets in one day for North Texas. Since 2015, NBCUniversal Owned Television Stations’ Clear The Shelters pet adoption campaign has inspired thousands of families all across the country to open their homes and hearts to shelter pets, resulting in more than a quarter million pets finding new homes.

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MEDIA CONTACTS

NBCUniversal Owned TV Stations
Melissa Castro
954-622-6808
melissa.castro@nbcuni.com

Hill’s Pet Nutrition
Wendy Tursi
212-601-3070
Wendy.Tursi@bcw-global.com