Miami – July 12, 2019 – Telemundo Deportes’ Summer of Soccer coverage of 2019 FIFA Women’s World Cup France and 2019 Copa America Brazil (June 7- June 14) reached 18.8 million viewers – outperforming Copa de Oro on Univision networks (based on the industry standard of a 6-minute qualifier). In addition, Telemundo’s Summer of Soccer generated more than 490 million total engagements across all platforms including television, digital, video on demand and social media, according to official national data provided by Nielsen and digital data from Adobe Analytics, clearly establishing Telemundo Deportes as the home of the Biggest, Best, Global Sports in Spanish-language.
Telemundo Deportes’ exclusive Spanish-language of the FIFA Women’s World Cup and Copa America was the most robust presentation of the tournaments in Spanish-language media history delivering over 750 hours of live sports programming across platforms that included 78 matches in 31 days and from two different continents.
“Our Summer of Soccer delivered yet another historic milestone for Telemundo’s sports efforts, validating our investment and commitment to provide authentic coverage of events that are relevant to our audience without the Mexico national team as Univision relies on. Telemundo Deportes is THE undisputed home of the Biggest, Best Global Sports in Spanish-language,” said Ray Warren, Telemundo Deportes President. “Our production teams were spread across three different countries, working endless hours to ensure the most complete soccer multimedia coverage that was engaging and memorable. We look forward to our next summer of sports and beyond.”
- Telemundo Deportes set the Spanish-language record for the most-watched FIFA Women’s World Cup ever, with a Total Audience Delivery average of 301,000 viewers – posting a 27% increase over the full 2015 tournament (237,000 viewers).
- Telemundo Deportes’ coverage of the 2019 Copa America yielded a Total Audience Delivery average of 1.2 million viewers- doubling the 2015 tournament.
- On digital, the 2019 FIFA Women’s World Cup France set record as the most livestream Women’s World Cup in Spanish-language history. Together with Copa America, the tournaments generated 7+ million streams.
- On social media platforms, Telemundo Deportes delivered 2.6 million social actions across Facebook, Instagram, and Twitter, outperforming its English-language competitors by 18%.
- Telemundo Deportes’ coverage delivered four of the five most-watched FIFA Women’s World Cup matches in Spanish-language history – led by the US-Netherlands final that registered a Total Audience Delivery of 1.6 million viewers ranking as the most-watched FIFA Women’s World Cup match in Spanish-language history, surpassing by 22% the 2015 USA vs. Japan final (1.27 million).
- 16 of the 26 Copa America matches averaged 1 million viewers or more across all platforms – four times more than 2015.
- Copa America’s Brazil vs. Peru final averaged a Total Audience Delivery of 3.1 million viewers, ranking as the most-watched Copa America final since 2007 – tripling the 2015 final (Chile vs. Argentina, 1 million total viewers).
Throughout its Summer of Soccer, Telemundo Deportes rolled out a wide range of innovations, allowing viewers to enjoy and experience the game like never before. Among the highlights:
- Biggest, Best of soccer from morning until night: An unparalleled production that included 750+ hours of combined LIVE sports programming across all platforms, including 78 matches in 31 days on two Continents.
- First Telemundo Deportes’ Show to stream LIVE on Twitter: Futbol After Dark was produced by the NBCUniversal Digital Lab and Telemundo Deportes airing twice a week during the tournaments, becoming the first Telemundo sports show to stream on Twitter, and reaching more than one million viewers. The late-night Live Twitter show highlighted and celebrated the key moments, stories, and conversations behind the tournaments.
- 800+ digital videos produced: more than 800 short-form pieces of content that included original series, highlights and recaps featured across TelemundoDeportes.com, Telemundo Deportes app, Twitter, Instagram, Facebook and YouTube. In addition to the network’s first live sports show to air on Twitter, content included the first Spanish-language animated scripted series dedicated to soccer titled Brazil 19 Shopping Mall, and an extensive list of short form video series.
- Record coverage for a Women’s World Cup in Spanish: More Women’s World Cup matches than ever before on Spanish-language television (21 matches on Telemundo, 24 on Universo and 7 exclusively on digital) – doubling the 2015 coverage. Coverage also included the most extensive news and information content with crews following the USWNT and other news-making teams and compiling more than 50 interviews that highlighted the compelling stories behind the soccer stars of the tournament.
- A Marketing Campaign that Captured the Real Stories of Female Player: Under the tagline “If they fought to play it, watch what they are going to do to win it,” Telemundo Deportes’ Women’s World Cup marketing campaign focused on exposing the obstacles women overcome to not only play soccer, but compete as the highest level, both in the U.S. and around the world. Aiming to create a movement and inspire fans to watch the tournament, the campaign captured this reality through the lens of four World Cup players and by showcasing research and statistics.
- Most robust lineup of experts: Telemundo Deportes’ award-winning team took on the unique role of covering the two tournaments simultaneously alongside an unmatched lineup of soccer stars serving as analysts that included four female soccer players, providing an authentic representation of those on the field during the coverage.
- Ambitious production from three countries: Telemundo Deportes’ state-of-the art Miami studios at Telemundo Center served as the main hub for both tournaments complemented by daily pre- and post-match coverage from onsite host positions in Paris and Rio de Janeiro featuring sets with iconic, panoramic views of both cities. Production also featured original music by Emmy Award winning composer and producer Yoav Goren, including an adaption of the FIFA World Cup “Sueño de Campeones” theme exclusively produced for the Women’s World Cup, and a brand-new song for Copa America.
Source: Nielsen, L+SD, 6/7/19-7/7/19; cume based on 6-minute qualifier, P2+. Copa America final ranking excludes special 2016 Copa Centenario. Adobe Analytic, Period: Jun 7th – July 7th 2019. Shareablee, Metrics, Properties: Telemundo Deportes and Fox Sports, Period: Jun 7th – Jul 7th 2019. TAD is based on match window duration.