News

‘DATELINE’ SOLD IN 90% OF THE U.S. FOR ITS FOURTH SEASON IN NATIONAL SYNDICATION

UNIVERSAL CITY, Calif.– April 1, 2020 – NBCUniversal Television Distribution has sold “Dateline” in more than 90% of the country for its fourth season in national syndication, it was announced today by Sean O’Boyle, Executive Vice President of Syndication Sales, NBCUniversal Television Distribution.

The syndicated version of “Dateline” airs each weekday on stations from leading broadcast groups, including FOX, Sinclair, Hearst, Nexstar, Graham Media, Gray, COX Media Group, Tegna, Scripps, Sunbeam, Weigel, Block, Hubbard and more.

“‘Dateline’ is the gold standard in the true-crime genre and has continued to generate pop culture buzz. Its growing success in a fragmented marketplace has made ‘Dateline’ a sought after show for local broadcast stations,” said O’Boyle. “‘Dateline’s’ ability to win audiences in different time periods has been key to its value and we are thrilled to move forward with our partner stations.”

“From the headline-grabbing mysteries such as ‘Dirty John,’ Robert Durst and the Bill Cosby trials, to the relatable small-town crimes you have never heard of, the ‘Dateline’ team consistently delivers the best storytelling in the business,” said Andy Cashman, Head of Licensing and Syndication, NBC News and MSNBC. “They’re important stories told with great sensitivity and this season in broadcast syndication we’re proud to be able to bring viewers more than 225 episodes.”

“This is great news for the millions of ‘Dateline’ fans because it gives them the opportunity to watch their favorite episodes on the leading broadcast stations in their local markets,” said David Corvo, senior executive producer of “Dateline.”“Dateline” continues to be the benchmark in true-crime shows as it was watched by more than 133 million unique viewers in 2019. Currently in its third season, “Dateline” remains a dominant and competitive performer with steady ratings growth in broadcast syndication. “Dateline” continues to deliver for its local stations having grown by 3% year-to-year when airing in the same time period and growing by 10% when airing in a new time period among household ratings. It is also one of the few syndicated shows to grow from its first to last quarter hour as it sees a 6% growth in households.“Dateline” is produced for syndication by NBC News. David Corvo is the senior executive producer and Liz Cole is the executive producer for “Dateline NBC.”

ABOUT “DATELINE NBC”

“Dateline NBC” is the longest-running series in NBC primetime history and is in its 28th season. “Dateline” is anchored by Lester Holt and features correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 9 p.m. ET/PT, “Dateline” is the #1 Friday newsmagazine and reaches more than 16 million people every week through its broadcast and millions more through its social media platforms and podcasts. Additionally, “Dateline”closed out 2019 as the #1 Friday newsmagazine across the board. David Corvo is senior executive producer and Liz Cole is executive producer.

ABOUT NBCUNIVERSAL TELEVISION DISTRIBUTION
NBCUniversal Television Distribution is responsible for the production, sales and distribution of NBCUniversal products to broadcast television within the United States. The division develops and produces first-run programming and distributes these shows, along with off-network content, in broadcast syndication. Current first-run broadcast syndicated programming includes “Access Hollywood,” “Access Daily,” “All Access,” “The Kelly Clarkson Show,” “Judge Jerry,” “Maury” and “The Steve Wilkos Show.” In addition, the division distributes the retro television broadcast network Cozi TV and the weekend syndicated series “Open House.” Current off-network programming includes “American Ninja Warrior,” “Law & Order: Criminal Intent,” “Law & Order: Special Victims Unit,” “Chicago P.D” and “Dateline.”

MEDIA CONTACTS
Alexis Rouse, alexis.rouse@nbcuni.com, 818-777-2702
Neena Laufer, neena.laufer@nbcuni.com, 818-777-0409