Back to Bio Summary

Robert Hayes

Executive Vice President, Digital

NBC Entertainment

A recognized digital leader in the entertainment space, Rob Hayes’s career spans two decades of business transformation and industry innovation. As the head of digital at NBC Entertainment, his cross-platform knowledge and deep understanding of community engagement have helped propel the network back into its #1 position.
Hayes runs the operations and P&L for all of NBC Entertainment's digital initiatives including broadband, mobile, and VOD. He and his 100+ person team are responsible for overall day-to-day management of digital business development and strategy, product management, technology, data science/analytics, production, editorial, multi-platform content creation, digital marketing, social, creative, e-commerce and merchandizing.

Overseeing NBC’s content on Snapchat, YouTube, Facebook, Twitter, Google, and Instagram, Hayes ensures NBC Entertainment properties – including “This Is Us,” “The Voice,” “The Tonight Show Starring Jimmy Fallon,” “Saturday Night Live,” and “America’s Got Talent” – enjoy huge success across digital channels as part of the network’s integrated storytelling strategy.
In 2016, Hayes won the Lucy Hood Digerati Award from the Academy of Television Arts & Sciences, which honors individuals who have made an extraordinary contribution to the interactive and digital media communities. He has also received numerous industry awards, including a Primetime Emmy for Outstanding Interactive Program for The Tonight Show Starring Jimmy Fallon as well as Outstanding Achievement in Engineering Development for Showtime Sports Interactive; iMedia Visionary Marketer of the Year Award; and CTAM and Promax Awards.
Prior to NBC, Hayes was the COO of Iconic which launched JayZ's YouTube Channels; Life & Times, and Uno, Dos, Tres. Before that, Hayes made his name at Showtime Networks Inc. where he oversaw the network’s global digital business, developing robust multi-platform identities for such critically acclaimed shows as “Dexter,” “Weeds,” “Nurse Jackie,” “Californication” and “The Tudors.” During his tenure, Showtime enjoyed its greatest growth spurt from 12 million to more than 18 million subscribers.