Senior Vice President, Content and Cultural Insights
NBCUniversal Cable Entertainment and Studios
Bryan Mu is Senior Vice President, Content and Cultural Insights, NBCUniversal Cable Entertainment and Studios. In this role, Mu serves as the key research and analytics executive responsible for seeking out and implementing innovative research tools and methodologies to aid content development across NBCUniversal’s Cable Entertainment content portfolio (USA Network, SYFY, Oxygen, E! and Bravo). He also oversees research for Universal Content Productions (UCP) and Wilshire Studios. Mu reports to Liz Mahaffey, Executive Vice President of Research and Brand Strategy.